Gown Intelligence

By Vivian Vassos

When it comes to what’s new and notable, there’s no better source than the designers who craft some of the most stunning wedding dress styles.

“We are entering the year of alternative wedding dresses. They’re bold, undeniably unique and unforgettable approaches to the classic ivory wedding dress,” says Isabel Pittier, of Montreal-based Eddy K Bridals. She cites the designer’s Noire, a black Mikado ballgown, and Blume, a multi-coloured floral lace ball gown, both from Eddy K’s 2024 Sky Collection. These gowns aren’t just “giving” looks, but when you choose an Eddy K gown, you also give back, as sales help fund the company’s ongoing commitment to supporting Plan International’s Because I am a Girl initiative to help end child marriage. “Regardless of the daring colours, these wedding gowns respect the classic shape and important elements of a traditional wedding dress, from the ballgown silhouette to the lace and even the dramatic train,” Pittier adds. “These dresses will definitely be a showstopper.”

“The simply elegant gown is certainly trending, says Madeline Gardner, the designer at Morilee, in a nod to the stunning looks like those we are featuring in this issue’s Today’s Bride cover story, “along with the return of soft allover, Chantilly lace gowns, which speak the true language of love.” Considering Morilee has been producing gowns for 70 years, Gardner and her team have plenty of style history to tap into, but with an eye to what’s current. “Each season brings new designs to fulfill our Brides requests, which brings together our Platinum Collection,” she says. “Silhouettes range from slim, very fitted with architectural details, to the opulent ball gown using multiple layers and dimensional embellishments. Through it all, there is romance and lightness in every gown of this collection.”

Echoing the minimalist elegance vibe is Mikaella Bernstein, social media specialist at Paloma Blanca and Mikaella Bridal, where every gown is crafted in-house in Toronto. “Minimalist elegance is continuing to take centre stage,” she says. “Clean designs, sleek silhouettes and unadorned fabrics are a top choice for brides seeking a timeless look and showcase a bride’s natural beauty and sophistication, and also offer a modern yet enduring look.” And it’s crucial to use high-quality fabrics when creating gowns without any embellishments, says Bernstein.

Another trend is convertible designs. “We have witnessed a surge in brides seeking versatility in their wedding gowns, and having the option to transform their look throughout the day, without the need for a second wedding dress. For example, matching detachable sleeves.” Colour, too, continues to make inroads. “We have definitely noticed a growing interest in incorporating colour, including various shades of blush and champagne,” notes Bernstein. “Nevertheless, we do find the majority of brides still prefer traditional gowns in white and natural.”