Every bride wants to look back at their wedding photos and feel like they achieved their ultimate version of themselves. This is why it’s essential for brides to not only choose the right makeup to apply on their wedding day, but also use the proper techniques. When done right, makeup can elevate not only your overall bridal look but also your photos, which is why we’re rounding up the 2025 wedding makeup trends that achieve effortless elegance, soft romance and even a few bold surprises. Whether you’re drawn to barely-there makeup or you love a pop of drama, this year’s trends are serving up options that feel timeless yet fresh.
Soft glam eyes
Not into a full-on smokey eye but still want that wow moment? Soft, glam eyes strike that perfect balance. Think diffused neutrals, buttery browns and just the right touch of shimmer to catch the light. It’s a 2025 wedding makeup trend that’s sultry without being overpowering and polished but never stiff. And the best part? It works for every wedding vibe, from a classic ballroom to a breezy garden party. Pair it with a nude or peachy lip, and you have a bridal look that says, “I woke up looking this good.”
Bronzed lids
For brides who love a sun-kissed look, bronzed lids are the ultimate go-to. They add warmth, depth and the right amount of shimmer to make your eyes stand out without looking overdone. Whether you go for a subtle golden wash or a slightly deeper, smoked-out bronze, this trend works beautifully across all complexions. And if you want to take it up a notch, pair it with a glossy lip and soft, brushed-up brows for that effortless goddess vibe.
Dewy skin
Nothing screams fresh, radiant bride like skin that looks naturally lit from within. The matte look had its moment, but 2025 wedding makeup trends are all about that dewy, healthy glow. Skin prep is key here – hydration, lightweight serums and a luminous primer will make all the difference. Foundation? Keep it sheer and breathable. The goal is to look like yourself, just with an added dose of ethereal magic; a touch of cream highlighter on the high points of your face, and boom – perfection.
Pops of red
Red lips? Always iconic. But 2025 wedding makeup trends are taking it beyond just the classic crimson pout. A hint of red on the cheeks, a wash of soft ruby on the lids or even a stained, lived-in red lip (like you just enjoyed a glass of wine on a Parisian balcony) adds instant romance. If you’re someone who feels their best with a bold lip, don’t be afraid to embrace it on your wedding day.
Low-key lashes
We’ve all seen the overly dramatic, heavy lash extensions that can take over a face (and, if we’re being honest, look a lot like spider legs). The 2025 makeup wedding trends celebrate fluttery, natural-looking lashes that enhance rather than overwhelm. Think soft, wispy and almost undetectable – just enough to add definition and open up the eyes without stealing the show. And for those who want a little extra oomph? Individual lashes or a subtle lash lift will do the trick without feeling heavy.
Pastel accents
For the colour lovers, this one’s for you. A subtle wash of pastel on the lids or a whisper of lavender along the lower lash line? Absolutely stunning. These soft pops of colour add a dreamy, whimsical touch to your bridal look without feeling like a throwback to your high school dance days. And if pastels on the eyes aren’t your thing, a sheer pink or lilac lip is a delicate nod to this 2025 wedding makeup trend without stepping too far out of your comfort zone.
Old money makeup
If you’re leaning into that timeless, effortlessly expensive vibe (think Sofia Richie’s wedding aesthetic), Old Money Makeup is precisely what you need. Flawless, natural-looking skin, soft taupe or brown eyeshadow, and a lip that looks like your own but just a little more refined. The magic here is in the minimalism – no harsh lines, no heavy contour, just a well-blended, put-together-but-not-trying-too-hard look. It’s classic and elegant and ensures your wedding photos will still look stunning 30 years from now.
Flushed cheeks
There’s something so youthful and romantic about a naturally flushed cheek. But this 2025 wedding makeup trend isn’t about harsh contouring or heavy bronzer – it’s about bringing back that just fell in love glow. Soft pinks, peaches, even a hint of berry on deeper skin tones – it’s all about placement and blending. The key is to keep it looking seamless, almost as if the colour is coming from within. Bonus points if you take it up to the temples for a lifted, fresh effect.
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